Privacy Policy

1. Introduction

Welcome to AdRoof, owned and operated by Mactics Business Pvt. Ltd. ("we", "us", "our"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy describes how we collect, use, store, process, and protect your information when you use the AdRoof mobile application, dashboard, and related offline and online advertising services (collectively, the "Services").

By downloading the application or accessing our Services, you consent to the collection and use of your information as outlined in this Privacy Policy. If you do not agree with these terms, please do not use the Services.

2. Information We Collect

We collect information to provide, optimize, and secure our Services. The types of information we collect include:

• Account & Profile Information: When you register on AdRoof, we collect your name, business email address, mobile phone number, and physical business address.
• Business & Campaign Specifications: To schedule hoardings, voice vans, location campaigns, Meta Ads, and Google Ads, we collect your company logo, advertising assets, targeted coordinates/locations, budget sizes, and campaign runtimes.
• Payment & Transaction Data: We collect transaction details, monthly budget configurations, billing addresses, and invoices related to your campaign spends. All actual payment processing is carried out securely via compliant third-party payment gateways.
• Device & Usage Data: When you use the mobile application, we automatically collect log details, IP addresses, browser specifications, mobile platform specifications (iOS/Android), and interactions with our dashboard.

3. How We Use Your Information

We use the collected information for the following business and operational purposes:

• To deploy and manage your offline advertising campaigns (booking local billboard spaces, coordinating flyer distributions, scheduling voice van announcements).
• To programmatically execute online ads on Google Ads and Meta Ads platforms using authorized integration keys.
• To process monthly ad budgets and maintain client-agency transaction records.
• To deliver automated campaign suggestions, optimizations, and cost-reduction insights using our proprietary Tara AI engine.
• To send dashboard updates, verify your identity via SMS/OTP, and answer support inquiries.

4. Information Sharing & Third-Party Disclosures

We do not sell, trade, or rent your personal information to third parties. We only share relevant data under the following circumstances:

• Local Advertising Vendors: We share location coordinates, ad media assets, and runtimes with our authenticated regional partners (hoarding space providers, flyer distributors, van drivers) to execute your physical campaigns.
• Online Advertising Engines: If you set up online ads, we coordinate with Google Ads and Meta Graph APIs using standard secure tokens to submit your ad budgets and creatives.
• Legal Compliance: We may disclose information if required by applicable Indian laws, legal processes, or government authority directives to protect our rights, safety, or assets.

5. Data Protection & Retention

We implement industry-standard administrative, technical, and physical security measures to shield your data from unauthorized access, modification, or exposure. Your transaction histories, campaign files, and contact details are stored securely.

We retain your information as long as your account remains active or as needed to provide you with our Services and satisfy legal reporting obligations.

6. Your Rights & Options

You have complete control over your personal data. You may exercise these rights at any time by contacting our data protection officer:

• Access & Correction: Review and update your profile coordinates, business name, and target details inside the app dashboard.
• Account Deletion: You can request complete deletion of your AdRoof account and all associated personal data from our servers.
• Opt-Out: Unsubscribe from marketing notifications or newsletter updates via the unsubscribe link in our emails.

7. Policy Changes

We may update this Privacy Policy from time to time to reflect operational modifications, regulatory changes, or product improvements. We will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date.

8. Contact Us

If you have any questions, compliance concerns, or deletion requests regarding this Privacy Policy, please contact our support desk: